Tag: Co-Creation
Project Stakeholder Management: From Handholding to Strategic Co-Creation
Stakeholders are not problems to be managed—they’re partners in creation. 1. Persona Mapping: Know Thy Stakeholder Modern projects treat stakeholders like product users, creating detailed personas that capture business drivers, communication preferences, and influence levels. A finance sponsor might obsess over ROI timelines; an end-user advocate focuses on usability; an IT architect worries about integration…